Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071116336; 0071116338Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .P47 2006
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Includes bibliographical references and indexes.
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