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Services marketing and management / Audrey Gilmore.

By: Gilmore, Audrey
Material type: TextTextPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003Description: 215 p. : ill. ; 25 cmISBN: 817829334xSubject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .G55 2003Online resources: Publisher description | Table of contents only
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