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marketing management / Rajagopal text and cases

By: Rajagopal
Material type: TextTextPublisher: india; vikas publishing house pvt ltd, 2000Description: xvii,299 pISBN: 8125907734Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .R35 2000
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