Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
Contributor(s): Belch, Michael A
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0073101265 (alk. paper); 9780071105897Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF 5823 | .B45. 2007Other classification: 85.40
No physical items for this record
Includes bibliographical references (p. 763-789) and indexes.
There are no comments on this title.