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Services marketing Text & cases Rajendra, Nargundkar,

By: Nargundkar, Rajendra
Contributor(s): Nargundkar, Rajendra | . Services marketing | . Services marketing
Material type: TextTextPublisher: New Delhi Tata McGraw Hill publishing company ltd 2006Edition: 2nd edDescription: xx, 451 p. : ill. ; 27 cmISBN: 0070616310; 9780070616318Subject(s): Service industries -- Marketing | Professions -- MarketingLOC classification: HF5438.25 | .N37 2006
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