| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59.2 .I53 1992 (Browse shelf) | 1 | Available | 1994-0559 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 58.9 .U47 1990 Organizational capability : | HD 59.2 .B68 2008 The soul of the corporation : | HD 59.2 .B87 1999 Corporate community relations : | HD 59.2 .I53 1992 The corporate image : | HD 59 .A76 2007 The public relations writer's handbook : | HD 59 .B37 1997 Public relations : | HD 59 .B43 2008 Running a public relations department / |
Hardcover.
This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organisation, and outwards to the general public. By examining this image process step-by-step and bringing in an extremely wide body of international case studies, it demonstrates how an appropriately designed programme can play a key role in overall corporate strategy. Major discussions within the text include: the value of corporate identity, corporate identity in practice, setting objectives, communicating the programme and implementing the programme.
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