Product management / Donald R. Lehmann, Russell S. Winer.
By: Lehmann, Donald R
Contributor(s): Winer, Russell S
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2002Edition: 3rd edDescription: xxv, 502 p. : ill. ; 24 cmISBN: 9780070486560; 0070486565Subject(s): Product managementDDC classification: 658.5/6 LOC classification: HF 5415.15 | .L44 2002Online resources: Publisher description | Table of contents
No physical items for this record
Includes bibliographical references and indexes.
There are no comments on this title.