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Item type Current location Collection Call number Status Notes Date due Barcode
Books The MUA Library South C campus
- Short Loan
Reserve/Short Loan HD 30.22 .D95 2008 (Browse shelf) Available Short Loan Book - Three (3) days Maximum Loan Period; 240 /= overdue fine per day. 2010-5148

Paperback.

From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers - Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource-based view to develop competitive advantages through the acquisition, development and management of resources. They'll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The text's unique blend of the resource-based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.

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