Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
By: Hawkins, Del I
Contributor(s): Mothersbaugh, David L | Best, Roger J
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071109154; 0073261548 (book & CDROM); 0071109154Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973 LOC classification: HF 5415.32 | .H39 2007Online resources: Publisher description | Table of contents only
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Includes bibliographical references and indexes.
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