What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater
Material type:
TextSeries: Inside the mindsPublisher: New Delhi Prentice-Hall, c2003Description: 308p. : ill. ; 22 cmISBN: 9788120324473 (pbk.)Subject(s): Marketing | Branding (Marketing) | Product managementLOC classification: HF5823 | .J66 2003
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 4 | HF 5823 .J66 2003 (Browse shelf) | Available | 2008-1784 |
There are no comments on this title.