| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Fiction & Motivation | Motivation /Leadership | HF 5415 .R54 1998 (Browse shelf) | Available | 2010-1485 | |
| Books | The MUA Library South C campus - Fiction & Motivation | Motivation /Leadership | HF 5415 .R54 1998 (Browse shelf) | Available | 2010-1481 |
Browsing The MUA Library South C campus shelves, Shelving location: - Fiction & Motivation Close shelf browser
| HF 5415.126 .G35 2001 How to build a multi-level money machine : | HF 5415 .G63 2002 Purple cow : | HF 5415 .R54 1993 The 22 immutable laws of marketing / | HF 5415 .R54 1998 The 22 immutable laws of branding / | HF 5415 .R54 1998 The 22 immutable laws of branding / | HF 5436 .F54 2008 Write your way to Millions | HF 5436 .F54 2008 Write your way to Millions |
Paperback.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
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