Management controls and marketing planning / R. M. S. Wilson.
By: Wilson, R. M. S. (Richard Malcolm Sano)
Contributor(s): Institute of Marketing | CAM Foundation
Material type:
TextPublisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Description: xvi, 224 p. : ill. ; 24 cmISBN: 0434922668 :Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF 5415.13 | .W55 1979
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Includes index.
Bibliography: p. 201-217.
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