Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A
Material type:
TextPublisher: Homewood, Ill. : R.D. Irwin, 1981Edition: 3rd edDescription: ix, 607 p. : ill. ; 25 cmISBN: 0256025355 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .R83 1981
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