Marketing / Roger A. Kerin ... [et al.].
Contributor(s): Kerin, Roger A
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN: 0072410752; 0071151222 (international ed.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF 5415 | .M37 2003
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .M37 2003 (Browse shelf) | Available | 2004-0170 |
Includes bibliographical references (p. 682-710) and indexes.
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