| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 1996 (Browse shelf) | Available | 2000-0058 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 1996 (Browse shelf) | Available | 2000-0059 |
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| HF 5415 .K68 1987 Marketing: | HF 5415 .K68 1995 Strategic marketing for nonprofit organizations / | HF 5415 .K68 1996 Principles of marketing / | HF 5415 .K68 1996 Principles of marketing / | HF 5415 .K68 1999 Principles of marketing / | HF 5415 .K68 1999 Principles of marketing / | HF 5415 .K68 2001 Principles of marketing / |
Hardcover.
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
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