The MUA Library

Paperback.

This text provides a practical introduction to marketing. It demystifies marketing and explains how it influences success, or lack of it; what makes the marketing plan and promotional mix effective; how to price and give value for money, and customer care before, during and after the sale. It includes practical checklists and action points, and examples show how the reader's job interacts with marketing. The text has been designed for non-marketing managers who need to know about marketing.