| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5351 .L44 2005 (Browse shelf) | Available | 2008-3943 |
Includes index.
Ch. 1. Marketing planning -- Ch. 2. Defining the competitive set -- Ch. 3. Industry analysis -- Ch. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting -- Ch. 7. Developing marketing strategy.
"With a six-part framework, the authors focus on the analysis needed to create a successful marketing plan. Lauded as a hands-on resource, the text shows students how to make decisions based on sound research."--BOOK JACKET.
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