| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | STACK 2 | HD 2932 .P74 2005 (Browse shelf) | Available | 2008-1936 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 2932 .P74 2005 (Browse shelf) | Available | 2008-1937 |
Hardcover.
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
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