| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 45 .B87 2004 (Browse shelf) | Available | 2008-1287 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 42 .B86 1990 Conflict : | HD 45 .A33 1990 The challenge of innovation / | HD 45 .A33 1990 The challenge of innovation / | HD 45 .B87 2004 Strategic management of technology and innovation / | HD 45 .M36 2004 Managing innovation and change. | HD 45 .S76 2005 Managers of innovation : | HD 49 .O73 2000 The organization in crisis : |
Paperback.
The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.
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