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Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow.

By: Lascu, Dana-Nicoleta
Contributor(s): Clow, Kenneth E
Material type: TextTextPublisher: Cincinnati : Atomic Dog Pub., c2004Description: xvi, 623 p. : ill. ; 28 cmISBN: 1592600891 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF 5415.13 | .L37 2004
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Includes bibliographical references and index.

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