The MUA Library

Hardcover.

ʺ What is creativity? ʺ Are highly creative people really different from everyone else? ʺ How do creative people conjure new ideas from thin air? ʺ How can creative people be managed and motivated? ʺ How can their creativity be maximised within your organisation? Creativity is one of today's most fashionable concepts - Government, business and educationalists all worship at its shrine. Creative people are notoriously difficult to manage. Managing them can be complex and challenging, but also immensely rewarding. Tantrums & Talent explores the subtle, sensitive and often stormy relationships between those that sell their creative talent to organisations, and the organizations that employ them. Wide ranging, authoritative and immensely readable, the first edition of Tantrums & Talent was the first book to be published on this vital subject and has become a management classic. Completely revised and updated this new edition contains the latest research evidence and is a must-read for everyone concerned with getting the best from creative people.