| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.135 .K47 2007 (Browse shelf) | 1 | Available | 2009-3088 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.135 .K47 2007 (Browse shelf) | 2 | Available | 2008-3926 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.135 .K47 2007 (Browse shelf) | 3 | Available | 2008-3925 |
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| HF 5415.13 .W36 2011 Marketing strategy : | HF 5415.13 .W56 2004 Marketing management / | HF 5415.135 .A85 1996 Strategic marketing : | HF 5415.135 .K47 2007 Strategic marketing problems : | HF 5415.15 .W37 1984 Profitable product management / | HF 5415.157 .B69 1992 The economics of quality, grades, and brands / | HF 5415.2 .A53 1988 Cheap but good marketing research / |
Includes bibliographical references and index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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