| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.13 .K47 2010 (Browse shelf) | 3 | Available | 2009-9707 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.13 .K47 2010 (Browse shelf) | 4 | Available | 2009-9708 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .K47 2010 (Browse shelf) | 1 | Available | 2009-9705 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .K47 2010 (Browse shelf) | 2 | Available | 2009-9706 |
Includes bibliographical references and index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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