| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 1995 (Browse shelf) | Available | 2001-0269 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415 .K53 1988 Fundamentals of marketing : | HF 5415 .K53 1988 Fundamentals of marketing : | HF 5415 .K68 1987 Marketing: | HF 5415 .K68 1995 Strategic marketing for nonprofit organizations / | HF 5415 .K68 1996 Principles of marketing / | HF 5415 .K68 1996 Principles of marketing / | HF 5415 .K68 1999 Principles of marketing / |
Paperback.
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.
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