Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: 00712444964Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2006Online resources: Publisher description | Table of contents only | Contributor biographical information
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Includes bibliographical references and index.
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