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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .J64 2008 (Browse shelf) 1 Available 2008-4905
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .J64 2008 (Browse shelf) 2 Available 2008-4906
Books The MUA Library South C campus
- Open Collection
HF 5438.25 .J64 2008 (Browse shelf) 3 Available 2008-4907

Hardcover.

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

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