| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 23/01/2021 | 2007-3823 | ||
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 5 | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 19/01/2021 | 2007-3827 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 6 | Available | 2008-4108 | |
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 8 | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 21/01/2021 | 2008-4110 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 9 | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 17/01/2021 | 2008-4111 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | Available | 2007-3826 | ||
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 4 | Available | 2007-3824 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 7 | Available | 2008-4109 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .K68 2008 (Browse shelf) | 10 | Available | 2008-4112 |
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| HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2009 Marketing : | HF 5415 .K68 2010 Principles of marketing / |
Hardcover.
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
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