Principles and practice of marketing / David Jobber.
By: Jobber, David
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TextPublisher: Toronto : McGraw-Hill Companies, c2004Edition: 4th ed. --Description: xxxiv, 942 p. : ill. (certaines en coul.), portrISBN: 007710708XSubject(s): Marketing | Marketing -- Europe -- Cas, Études de
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Index : p. 917-942.
Bibliogr. : p. 883-903.
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