| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .G74 2008 (Browse shelf) | 1 | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 04/06/2024 | 2008-3020 | |
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .G74 2008 (Browse shelf) | 2 | Available | 2008-3023 |
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| HD 59 .D38 2004 Mastering public relations / | HD 59 .D38 2004 Mastering public relations / | HD 59 .G74 2008 Creativity in public relations / | HD 59 .G74 2008 Planning and managing a public relations campaign : | HD 59 .G74 2008 Public relations in practice. | HD 59 .H36 2002 Handbook of public relations and communications / | HD 59 .H36 2002 Handbook of public relations and communications / |
Paperback.
This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.
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