| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 38.8 .B47 1993 (Browse shelf) | 1 | Available | 2002-0610 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 38.5 .W38 2003 Logistics : | HD 38.7 .F54 2007 Business and competitive analysis : | HD 38.7 .M39 1990 Outsmarting the competition : | HD 38.8 .B47 1993 Perfectly legal competitor intelligence : | HD 38 .A43 1990 People, psychology, and business / | HD 38 .D79 1989 Managing for results / | HD 38 .K73 1995 The art of war for executives / |
Hardcover.
Competitive Intelligence (CI) is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about your competitors' capabilities, intentions, performance and position. It provides companies with a powerful strategic tool to create, build and sustain a competitive advantage. This practical book looks at why adequate CI is useful, when it is most needed, how it should be used and how to get hold of it. It contains European case studies and looks at the full range of potential sources and search techniques - including legal ones. It also looks at ways of protecting your own company's competitive secrets, addresses the issue of how much you should spend on the process of gaining CI and gives helpful suggestions on tailoring your requirements to your budget.
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