The MUA Library

Hardcover.

Competitive Intelligence (CI) is the analytical process that transforms disaggregated market and competitor data into accurate, relevant and actionable strategic information about your competitors' capabilities, intentions, performance and position. It provides companies with a powerful strategic tool to create, build and sustain a competitive advantage. This practical book looks at why adequate CI is useful, when it is most needed, how it should be used and how to get hold of it. It contains European case studies and looks at the full range of potential sources and search techniques - including legal ones. It also looks at ways of protecting your own company's competitive secrets, addresses the issue of how much you should spend on the process of gaining CI and gives helpful suggestions on tailoring your requirements to your budget.