The MUA Library

Hardcover.

Keeping track of competitors is a crucial element in the survival and growth of any business. Finding and developing information about business rivals can be a legitimate and powerful strategy - but how can this information be accessed? "Outsmarting the Competition" provides a practical approach to gathering competitive information and developing ways of using it to effective advantage. The book features quotations, case studies and summary points to emphasize key information, as well as practical ideas on how to assess what is already known about competitors and how an organization can protect itself against competitors gaining valuable information.