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Books The MUA Library South C campus
- Open Collection
HD 30.28 .W35 2004 (Browse shelf) 1 Available 2006-1320
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HD 30.28 .T56 2004 Strategy : HD 30.28 .V56 1989 Vision in action : HD 30.28 .W35 1999 The fast forward MBA in business planning for growth / HD 30.28 .W35 2004 Modern competitive strategy / HD 30.28 .W43 2006 Strategic management and business policy. HD 30.28 .W43 2006 Strategic management and business policy. HD 30.28 .W43 2006 Strategic management and business policy.

Paperback.

Includes glossary and index

"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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