Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane
Material type:
TextPublisher: Delhi : Pearson, c2012Edition: 3rd edDescription: xxiii, 695 p. : col. ill. ; 29 cmISBN: 978813156898Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD 69 | .K45 2020
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 69 .K45 2020 (Browse shelf) | Available | 2023-0128 | |
| Books | The MUA Library South C campus - Reference Collection | HD 69 .K45 2020 (Browse shelf) | Available | 2023-0127 |
Includes bibliographical references and index.
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