| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF5821 .A74 2021 (Browse shelf) | Available | 2023-0106 | |
| Books | The MUA Library South C campus - Open Collection | HF5821 .A74 2021 (Browse shelf) | Available | 2023-0105 |
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| HF 5736 .R43 1995 Records management : | HF 5736 .S24 2021 Records and information management : | HF 5736 .S24 2021 Records and information management : | HF5821 .A74 2021 Advertising / | HF5821 .A74 2021 Advertising / | HF 5821 .O38 2006 Advertising and integrated brand promotion / | HF 5823 .B 45 2021 Advertising and promotion : |
Previously published: Dubuque : McGraw-Hill Education, [2018] under title: M.
Includes bibliographical references and index.
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
Ages 18+ McGraw-Hill Education
Grades 10-12 McGraw-Hill Education
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