| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF5415 .K68 2024 (Browse shelf) | Available | 2023-0220 | |
| Books | The MUA Library South C campus - Reserve Collection | HF5415 .K68 2024 (Browse shelf) | Available | 2023-0219 |
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
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