| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .D38 2004 (Browse shelf) | Available | 2008-3031 | ||
| Books | The MUA Library South C campus - Open Collection | STACK 2 | HD 59 .D38 2004 (Browse shelf) | 1 | Available | 2008-3030 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HD 59 .C88 1985 Effective public relations / | HD 59 .C88 1994 Effective public relations / | HD 59 .D38 2004 Mastering public relations / | HD 59 .D38 2004 Mastering public relations / | HD 59 .G74 2008 Creativity in public relations / | HD 59 .G74 2008 Planning and managing a public relations campaign : | HD 59 .G74 2008 Public relations in practice. |
Paperback.
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
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