| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF5415.13 .M36 2023 (Browse shelf) | Available | 2022-0219 | |||
| Books | The MUA Library South C campus - Open Collection | STACK 3 | HF5415.13 .M36 2023 (Browse shelf) | Checked out to Sarah Lokai (MBA/33/00357/3/24) | 05/11/2024 | 2022-0220 | |
| Books | The MUA Library South C campus - Open Collection | HF5415.13 .M36 2023 (Browse shelf) | 2022-0228 | Available | 2022-0228 | ||
| Books | The MUA Library South C campus - Open Collection | HF5415.13 .M36 2023 (Browse shelf) | 2022-0228 | Available | 2022-0227 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415.13 .C36 2007 Basic marketing / | HF5415.13 .M36 2023 ISE Marketing management / | HF5415.13 .M36 2023 ISE Marketing management / | HF5415.13 .M36 2023 ISE Marketing management / | HF5415.13 .O43 2017 Marketing management,integrated perspectives / | HF5415.13 .O43 2017 Marketing management,integrated perspectives / | HF5415.13 .O43 2017 Marketing management,integrated perspectives / |
Includes index.
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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