| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Reserve Collection | HF 5823 .B 45 2021 (Browse shelf) | Available | 2022-0103 | |
| Books | The MUA Library South C campus - Open Collection | HF 5823 .B 45 2021 (Browse shelf) | Available | 2022-0104 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
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| HF5821 .A74 2021 Advertising / | HF5821 .A74 2021 Advertising / | HF 5821 .O38 2006 Advertising and integrated brand promotion / | HF 5823 .B 45 2021 Advertising and promotion : | HG 151 .R93 2004 Finance and accounting for business / | HG 173 .B57 1981 Money and banking : | HG 173 .B57 1981 Money and banking : |
Includes index.
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
Ages 18+ McGraw-Hill Education
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