The MUA Library

Revised edition of Managerial economics & business strategy, [2017].

Includes index.

"This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not con-tained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and hori-zontal integration, networks, bargaining, predatory pricing, -principal-agent prob-lems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace (or use alongside) managerial strategy texts laden with anecdotes but lacking the microe-conomic tools needed to identify and implement the business strategies that are optimal in a given situation"--

Ages 18+ McGraw-Hill Education

Grades 10-12 McGraw-Hill Education