| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .E38 2007 (Browse shelf) | Available | 2010-0189 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415 .D89 2009 Business marketing : | HF 5415 .D89 2009 Business marketing : | HF 5415 .D89 2009 Business marketing : | HF 5415 .E38 2007 Marketing : | HF 5415 .E89 2001 Marketing / | HF 5415 .E89 2004 Marketing / | HF 5415 .E89 2007 Marketing / |
Paperback.
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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