| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W35 1995 (Browse shelf) | 1 | Available | 2003-0438 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.13 .W35 1995 (Browse shelf) | 2 | Available | 2003-0437 |
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| HF 5415.13 .R49 1981 Introduction to marketing management : | HF 5415.13 .S77 2008 Strategic marketing management custom edition for the university of alabama / | HF 5415.13 .W35 1995 Marketing strategy : | HF 5415.13 .W35 1995 Marketing strategy : | HF 5415.13 .W36 2011 Marketing strategy : | HF 5415.13 .W36 2011 Marketing strategy : | HF 5415.13 .W56 2004 Marketing management / |
Paperback.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
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