Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.13 .R36 2007 (Browse shelf) | 2 | Available | 2009-8678 | |
Books | The MUA Library South C campus - Open Collection | HF 5415.13 .R36 2007 (Browse shelf) | 1 | Available | 2009-8677 | |
Books | The MUA Library South C campus - Open Collection | HF 5415.13 .R36 2007 (Browse shelf) | 3 | Available | 2009-8679 | |
Books | The MUA Library South C campus - Open Collection | HF 5415.13 .R36 2007 (Browse shelf) | 4 | Available | 2009-8680 |
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HF 5415.13 .R36 1995 Business marketing strategy : | HF 5415.13 .R36 2007 Marketing strategies : | HF 5415.13 .R36 2007 Marketing strategies : | HF 5415.13 .R36 2007 Marketing strategies : | HF 5415.13 .R49 1981 Introduction to marketing management : | HF 5415.13 .S77 2008 Strategic marketing management custom edition for the university of alabama / | HF 5415.13 .W35 1995 Marketing strategy : |
Paperback.
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.
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