| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.2 .H36 2006 (Browse shelf) | 5 | Available | 2010-0246 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .H36 2006 (Browse shelf) | 3 | Available | 2010-0247 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .H36 2006 (Browse shelf) | 4 | Available | 2010-0248 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415.2 .D55 1994 Marketing research in a marketing environment / | HF 5415.2 .D55 1994 Marketing research in a marketing environment / | HF 5415.2 .H25 1992 Industrial market research handbook / | HF 5415.2 .H36 2006 Marketing research : | HF 5415.2 .H36 2006 Marketing research : | HF 5415.2 .L83 1987 Marketing research / | HF 5415.2 .L83 1992 Marketing research / |
Hardcover.
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
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