| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.1 .H37 1989 (Browse shelf) | Available | 2002-0595 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5387 .V45 2007 Business ethics : | HF 5389 .A98 1990 The do's and taboos of hosting international visitors / | HF 5389 .A98 1990 The do's and taboos of hosting international visitors / | HF 5415.1 .H37 1989 Marketing mistakes / | HF 5415.1 .H38 2005 Industrial marketing / | HF 5415.1 .H38 2005 Industrial marketing / | HF 5415.12. L96 1986 Cases in European marketing / |
Paperback.
Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.
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