| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF5415.127 .A53 2006 (Browse shelf) | In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 09/07/2020 | 2020-0140 |
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415.1 .B43 2007 Marketing : | HF 5415.122 .D63 1995 How to market a product for under $500 : | HF 5415.123 .F55 2006 Marketing communications : | HF5415.127 .A53 2006 The long tail : | HF 5415.129 .M27 2003 Marketing channels / | HF 5415.13 .C73 2009 Strategic marketing management cases / | HF 5415.13 .C73 2009 Strategic marketing management cases / |
Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
There are no comments on this title.