| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 2 | Available | 2007-1618 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 1 | Available | 2007-1617 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 3 | Available | 2007-2535 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 4 | Available | 2007-2536 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser
| HF 5415.123 .F55 2002 Marketing communications / | HF 5415.123 .F55 2006 Marketing communications : | HF 5415.123 .F55 2006 Marketing communications : | HF 5415.123 .F55 2006 Marketing communications : | HF 5415.123 .T82 2004 Integrated marketing communications : | HF 5415.126 .E93 2004 Exploring direct and customer relationship marketing / | HF 5415.126 .O96 1993 Targeting for success : |
Paperback.
"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.
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