| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 2 | Available | 2007-1618 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 1 | Available | 2007-1617 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 3 | Available | 2007-2535 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .F55 2006 (Browse shelf) | 4 | Available | 2007-2536 |
Paperback.
"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.
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