| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.123 .B59 2000 (Browse shelf) | Available | 2001-0686 |
Includes bibliographical references and index.
"This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate/postgraduate marketing courses as well as MBAs." "Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary."--BOOK JACKET.
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