The MUA Library

Includes bibliographical references (p. 303-306) and index.

Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process.